The Public Relations Program combines the research of communication principle, research strategies and corporate technique with journalistic experience. Using a wide range of multimedia resources, this course guides students within the supply of a series of informative and engaging presentations. To help prepare you for achievement in your program and in your future profession, all students accepted into this program will full an assessment to determine their reading comprehension and writing abilities.
College students will learn public relations rules, views for understanding and communicating with targeted and numerous publics and a systematic course of for downside fixing that emphasizes programming primarily based on formative and evaluative research.
UVic’s Program in Public Relations offers two invaluable instruments: context and contacts. Journalism students may use a most of two JRN programs as credit toward the Minor in Public Relations. 31 32 After a public relations practitioner has been working in the area, they accumulate a list of relationships that develop into an asset, particularly for these in media relations.
In the course of the fourth semester, college students implement a communications plan at a not-for-revenue company the place they work one day a week. The public relations technique attracted the media consideration and resulted to be an enormous success as Google raised $7.5 million.
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